If you’re an entrepreneur you’ve probably heard fellow small business owners talking about VIRTUAL ASSISTANTS and how theirs has helped them to grow their business.
Don’t worry if you’re not sure what a Virtual Assistant is – you’re not alone. The concept is relatively new in the small business world so you can be forgiven for being in the dark.
So what is a virtual assistant and how can they help you grow your business?
What is a Virtual Assistant?
A Virtual Assistant is someone who SUPPORTS you with any tasks that are not a core revenue-generating part of your business. For example, if you’re a coach – a virtual assistant can help you with any part of your business apart from actually coaching your clients or teaching any online courses you might be running.
They’re typically self-employed and will work for a number of different clients from their own office or shared workspace. (Some larger organisations such as PWC also have a number of in-house Virtual Assistants but most are freelancers rather than employees).
What Can a Virtual Assistant Do?
Virtual Assistants can tackle any number of administrative or support jobs for you. These include:
Social media management
Blog and copy writing
A Virtual Assistant could do pretty much anything you need
For a more comprehensive list of jobs virtual assistant can do for you, take a look at my earlier blog – 20 Jobs a Virtual Assistant can Do to Help Grow Your Business.
In reality a Virtual Assistant could do pretty much ANYTHING you need, as long as they have the necessary skills to do it. Some VAs specialise in more niche areas, such as email automation or copy-writing. Whereas others offer general administrative services, similar to those carried out by a traditional secretary or PA.
Why Do You Need a Virtual Assistant?
If you’re an entrepreneur or solopreneur and you’ve been running your business alone or in a small team, there comes a point when you’ll start to generate a whole load of ADMIN or non-revenue generating jobs.
These jobs are necessary for your business but they TAKE YOU AWAY from making money and using your skills where they’re most needed. If you’re finding that more than 35% of your time is spent away from generating revenue, you need to get some support in your business.
For many small business owners employing a PA isn’t an option as there isn’t quite enough work available to justify the expense and to keep them busy during the day. This is where a Virtual Assistant comes in.
Virtual Assistants can take on as much or as little work as you need
Because they work on a freelance basis, Virtual Assistants can take on as much or as little work as you need them for. Which is perfect when you are in the early stages of building a business or if your business is centred around you (e.g. coaching or consulting).
Or if you’re not looking for continual support, a virtual assistant can also help with any ONE-OFF PROJECTS such as a website re-design, putting in place a sales funnel or carrying out research for you.
By bringing in a virtual assistant you’re able to get back to focussing on the jobs you enjoy, and bring more money into your business. I discuss WHY entrepreneurs need a virtual assistant in more detail HERE.
If you’re an entrepreneur with ambitions to GROW your business, you’ll need to spend as much time as possible using your skills to earn more money.
If the back-end of your business is starting to take over too much of your time, you need to get some support. Hiring a Virtual Assistant gives you the support you need, with the flexibility to determine HOW MUCH help you need.
Enjoy the blog? Then make sure you download our FREE Ultimate 5-Step Cheat Sheet to Hire the Perfect Virtual Assistant
If you want to learn more about how to get more productive in your business, and how to out-source effectively, here are some of my favourite LEARNING RESOURCES to help you:
The Foundr Podcast – How to do your best work by working less – with Nathan Chan and Jason Fried of Basecamp
Entrepreneurs on Fire – Build Your Business in Short Blocks of Time – John Lee Dumas and Abbi Perets